Content Sites

The web is brimming with a rich variety of content sites - ranging from original content publishing sites to content aggregation mash up sites, and from publisher generated content sites to user generated content sites. The challenge for even some of the most compelling content sites on the web is monetization - how do you get a business benefit from delivering exceptional content to audiences, how do you get value for "eyeballs".

Today, most content sites beyond the biggest on the web depend on standard offerings from the large horizontal search sites and ad networks. The challenge for these web sites is having insufficient monetization and insufficient advertiser control on their sites. They are often faced with a small trickle of advertising revenue, and the often frustrating experience of seeing direct or indirect competitors advertised on their own site, pulling valuable traffic away.

For such content sites, Wayfare offers the next generation of advertising monetization - substantially higher revenues than can be obtained via today's search engine ad networks. Furthermore, Wayfare offers infinite control over which advertisers to place on publisher web sites, and which not to, down to the advertiser of even Ad creative level.

In the event that a content site falls in a domain where Wayfare has booking and monetization widgets, Wayfare can just as easily enable dropping these widgets on publisher sites. These widgets serve two very important purposes. First, these widgets can be very high value-added extensions to the publisher's content, and enables them to serve customers' needs beyond the published content. Widgets don't necessarily lead to bookings; they can also lead to simply searching for available options, and doing comparison shopping from amongst available vendors. For instance, a destination site about travel to Europe that contains rich text, graphic and video content about Europe, augmented by great user forums and blogs, can drop in Wayfare travel search widgets that will bring back the best available hotel options, sites and attraction options, airfare options, etc in Europe. The publisher site can choose if it wants to drop in search widgets, or booking widgets, enabling customers to go further with their site experience than just stopping after reading about an amazing site to visit.

Booking widgets of course bring with them new monetization opportunities for publisher sites. These widgets deliver an order of magnitude greater monetization than today's search engine ad network Ads. A way to turbo-charge revenue!

Click here if you are a content or publisher site and would like to discuss what Wayfare can do for you.