Marketing Campaigns

In special instances, Wayfare offers publishers full-service online marketing capabilities. Whether polishers need assistance with search engine optimization, search engine marketing, pay-per-click marketing, affiliate marketing, email marketing, or viral marketing, Wayfare has unique competencies that it can bring to bear on a project-by-project basis, or ongoing marketing ownership basis.

Wayfare has a variety of business models for delivering marketing expertise and services, ranging from consulting fees and billable projects, to fixed-bid marketing projects, as well as to performance-based compensation, where compensation is tied to specific marketing goals and metrics.

Click here if you would like to request more information about our Marketing services.

Merchandising

In some specialized instances, initially in the Travel industry, Wayfare offers self-contained booking widgets for capabilities such as best-in-class flight bookings, hotel bookings, car rental bookings, vacation package bookings and cruise bookings. Publishers can choose to include any and all Wayfare booking widgets in their pages, there by adding rich monetization opportunities, while serving their own customers to an even greater degree.

Booking widgets are co-branded by default, offering joint branding opportunities for the publisher. Wayfare handles all aspects of product selection, delivery, sales, support, fulfillment, tracking and revenue collection for these booking widgets. Publishers can hence offer robust product offerings to customers, and realize rich monetization without incurring any costs, time, or implementation overheads.

Publisher sites can also request special private-labeled versions of the above booking widgets. In this scenario, for a small up-front fee, Wayfare can set up a 100% private labeled widget set, including publisher-branded phone lines, email addresses, etc, enabling all customer interaction to be under the publisher's brand. Click here if you would like to request more information about our Merchandising services.